Our Mission

We posted recently about our time in Anaheim this year at Expo West, and how inspiring it was to meet people driven by the desire to improve. To improve a product, to improve your health, to improve our world. All of that put us in the mood to reiterate our mission, and our commitment to you.

Bright Greens believes in creating products that bring more fruits and veggies into your life. It’s a simple goal, but it has profound impacts on you, your family, and the planet as a whole. We want to make plant-based products that are clean, honest, delicious, and that fit into your daily routine in a way that makes it almost too easy.

When you eat more plants, your body responds. Your mood improves, your energy levels rise, and your metabolism revs up. When you do it regularly, you can extend your lifespan, increase your healthy and active years, and lower your risk for chronic diseases. When lots of people do it, we can reduce our carbon footprint and leave the world a better place for our children and theirs.

More plants, more delicious, as convenient as possible. That’s who we are. So join us, shake up a smoothie, and toast to the positive impact you’re having on your day, your health, and the world. Now that’s bright!